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      Alef Bet by Paula

      In 1996, Paula founded Alef Bet Jewelry.  Empowered by the constant request of customers to create more and more designs of modern jewelry with a religious and spiritual feel, while maintaining a modern and fashionable look, she set out to fulfill that request.

      Today, Paula is joined by her daughter, Alissa and the two are inspired by current jewelry trends, but with a twist.