Begin Again Toys
Begin Again believes that great toys do more than entertain—they help children grow into well-rounded, imaginative, and confident individuals. Inspired by the legacy of inventor and grandpa Benjamin Barlowe, Begin Again was built on a simple idea: kids play in many ways, and the best toys support all of them.
That’s why every Begin Again toy is thoughtfully designed around five core “play personalities”:
Artist (creative play), Writer (social and role play), Inventor (educational play), Sportster (active play), and Hero (character and storytelling play). Each one nurtures a different part of a child’s development, working together like a well-balanced diet of fun.
From eco-friendly art tools and role-play sets to puzzles, games, and character toys, Begin Again crafts products that spark creativity, encourage movement, and tell great stories—without screens or batteries. Every toy is made with safe, sustainable materials like rubberwood, recycled paper, and plant-based plastics.
Begin Again is based in Fort Collins, Colorado, and proudly upholds its mission to make toys that inspire children, support parents, and protect the planet. Because when kids are given the tools to explore every side of play, they begin again—smarter, stronger, and more imaginative each time.
